Welcome to the Mid-Iowa Auction Company & Heartland Iron Solutions blog. Read more about expert insights, equipment tips, and industry updates. Whether you're buying, selling, or just exploring, our posts are here to help you make informed decisions and stay ahead in agriculture, construction, and trucking.
One of the biggest misconceptions in the equipment business is that value is determined solely by the machine itself. Condition matters. Hours matter. Maintenance matters. But another factor often gets overlooked: exposure.
Read MoreWhile “Auction” is in our name, we’ve always been much more than that! Since 2017, Mid Iowa Auction Company has proudly served the Midwest with a team that brings over 50 years of combined sales experience. Our goal has always been simple — to help our customers get the best possible return for their equipment.
Read MoreMy name is Matt, founder and owner of Mid Iowa Auction Company & Heartland Iron Solutions. While Auction is in our name, we do much more than that! Our company has been in business since 2017 and our sales team has a combined sales experience of over 50 years. We are a consulting and marketing business, and our goal is to get the best price for your equipment. We provide a wholesale and retail evaluation that is backed by millions of dollars of sales data so you can feel confident of the value of your equipment. We think it is unfair that the dealers only want to give 60 to 70% of your trade-in values. We strive to get you 100% of your equipment’s value. You are in control of the sale, and if your machine doesn’t sell, we usually don’t charge a fee. Once your equipment sells, our fee is based on a percentage of the price. As a dealer we can provide warranty, financing, shipping and appraisals. It doesn’t matter how many pieces you have to sell we are here for you. We look forward to helping you keep more money in your pocket and having a first- class experience. Thanks, and have a blessed day.